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Most companies think growth means hiring more people with big names on their CV. According to StackAdapt’s Senior Director of Talent, that’s the fastest way to waste money and stall your business. In this episode of Looks Good on Paper, Mike Bettley explains why hiring is the most expensive decision a company makes — and how leaders should be thinking about headcount, efficiency, and business outcomes instead of blindly adding roles. Drawing on his experience scaling teams at Google, Thomson Reuters, OpenCare, and StackAdapt, Mike breaks down how high-growth companies actually decide who to hire, when to hire, and why — especially in today’s unstable job market. 👨🏻🦰 Guest Bio Mike Bettley is Senior Director of Talent at StackAdapt, leading global hiring across a company that has grown from 800 to over 1,600 employees in just two years. His career spans Google, Thomson Reuters, and high-growth startups, giving him a rare, end-to-end view of how hiring really works at every stage of scale. 👨🏻💻 About StackAdapt StackAdapt is a global programmatic advertising platform that helps brands plan, execute, and optimize digital campaigns through data-driven technology. 👉 https://www.stackadapt.com/ 📄 About Looks Good on Paper Looks Good on Paper, powered by Willo, explores modern hiring, talent strategy, leadership, and how work is changing beyond what shows up on a résumé. 👉 https://www.willo.video/ ▶ Watch: • Why Headcount Growth Is a Trap (And How Sm... 🎧 Listen: https://www.buzzsprout.com/1954269/ep... 🔔 Subscribe for more conversations on hiring, leadership, and the future of work. Chapters 00:00 — Why hiring is more dangerous than people think 01:40 — Scaling from startup to enterprise 03:10 — Why hiring is the most expensive business decision 04:15 — The biggest hiring mistake companies keep making 05:30 — Headcount vs solving real business problems 07:00 — CEOs, hiring strategy, and the 80/20 rule 08:25 — Why hiring too far ahead backfires 09:20 — What actually predicts success in candidates 13:55 — Can hiring work without résumés? 15:50 — Writing, communication, and AI-era skills 19:45 — What talent leaders must master by 2026 21:40 — Final thoughts #hiringstrategy #talentacquisition #futureofwork #startupleadership #recruiting #recruitinginsights #hiringmanager