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Apple’s “2030 Status | Mother Nature” video wraps up an ad and a sustainability report in one, addressing climate action cynicism and opening the company up to scrutiny in a new and engaging way. On this week’s #AdvertisersWatchingAds episode, we ask who this ad chosen by Contagious is targeting and evaluate how good this storytelling approach is for Apple’s marketing. Watch our guests Scott Morrison FRSA (Founder of The Boom!) and Emma Roffey (Former VP Marketing EMEAR at Cisco) debate this brand activation and find out why they scored it 4.5/5. PS. We can't show you the ad as it's copyright protected but search for "Apple 2030 Status" and you'll find it! #bestads #DigitalMarketing #Marketing #AdvertisingAndMarketing #Creativity #Apple #MotherNature Advertisers Watching Ads is a show where advertisers watch other advertisers' ads and share their views on the latest campaigns that they either love or hate - brought to you by https://www.automatedcreative.net. Check out each episode for different themes. This week’s show is brought to you by Contagious. If you're looking for more innovative advertising subscribe to their newsletter here https://www.contagious.com/newsletter