TikTok Shop Advertising Strategy and Set Up | Helium 10 | Scale Stories Ep 3 скачать в хорошем качестве

TikTok Shop Advertising Strategy and Set Up | Helium 10 | Scale Stories Ep 3

In this episode of Scale Stories, Bradley Sutton and TikTok Shop brand owner Ryan Maya help Gracie understand TikTok Shop advertising and how it differs from the complexity of Amazon ads. Instead of dozens of campaign types and detailed targeting, TikTok has simplified ads through GMV Max, a single system that automatically tests videos, allocates budget to the best performers, and optimizes for ROI. Ryan shares real results from his own brand, explaining how to set up campaigns by product, why to separate listings for cleaner data, and how to manage ROI targets and budgets. The discussion also covers how affiliates’ videos can be included through mass ad authorization or Spark codes, what commission strategies to use, and how to avoid overspending when combining ads with creator payouts. With practical insights on setup, budgeting, and scaling, this episode shows sellers how to leverage TikTok’s simplified advertising model to drive profitable growth.