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The wine industry is in freefall, and it’s not looking good for small businesses. 🍷 In 2021, Americans were drinking 3.16 gallons of wine per capita. By 2023? That number dropped 15%—the equivalent of 3.5 billion fewer bottles consumed. So, what’s going on? ------------------------------------------------------------------ ► Join 44,000+ business minds who read my newsletter: http://bit.ly/SmallBusinessMBA ► Deep dives on businesses for sale: / @acquisitionsanonymouspodcast ► Follow me on Twitter/X: / girdley ------------------------------------------------------------------ In this video, we break down: Why Baby Boomers carried the wine industry for decades (and why they can’t anymore) How Gen Z is shaking up alcohol consumption trends (spoiler: wine isn’t “cool”) The competition from THC, mocktails, and even flavored water brands like Liquid Death What this means for restaurants, vineyard owners, and entrepreneurs If you’re in the wine business—or just curious about how shifting generational habits affect entire industries—this video is for you. 👋 Hey, I’m Michael—a 20+ year CEO who’s started multiple companies, hired hundreds of people, and loves breaking down business trends for current and future entrepreneurs. Sources: https://www.statista.com/statistics/2... https://nypost.com/2024/09/05/lifesty... https://www.sfchronicle.com/food/wine... https://www.axios.com/2024/11/02/wine... https://www.theiwsr.com/whats-driving... https://www.theiwsr.com/global-bevera... https://norcalpublicmedia.org/2024020... https://www.grocerydive.com/news/wine... https://www.winebusiness.com/news/art...