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Influence- The Psychology of Persuasion by Robert Cialdini | Six universal Principles to influence anyone | Hindi Book Summary by RUBRIC #influence #persuasionskills #persuasion #robertcialdini #hindiaudiobooks #selfhelpbooks The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts: Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others. RUBRIC suggest to read this book, which you can purchase from Flip-kart or Amazon. Fair Use & Copyright Disclaimer – Fair Use Disclaimer under section 52 of the Copyright Act, 1957 and Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allows use of data or materials for "fair use" for purposes such as criticism, review, commentary, news reporting, teaching, research etc. This content is not infringing any copyrights law. The team of RUBRIC always give due credit to the original copyright owners for the material used in our content, and never claim any ownership over those. All content created & published on this channel is in abidance of Fair Use under the copyright Act, 1957. In case of any queries, please contact on rubricforlife@gmail.com