Value of UX Research with Martin Maaloumi | Experience Researcher at New Gnosis скачать в хорошем качестве

Value of UX Research with Martin Maaloumi | Experience Researcher at New Gnosis

Martin Maaloumi is an Experience Researcher and Product Strategist at New Gnosis, a consultancy that partners with businesses to tackle challenges related to their products and services, always keeping the needs of the humans who use them at the heart of the process. Before this role, Martin established Experience Research programs at four tech organizations, varying in size from 50 people to 20,000 employees. As part of this body of work, Martin has had the good fortune to conduct experience research in over 15 countries across five continents. He currently resides in France with his partner and three cats. ***************************************** Time stamps: 0:52 - Introduction and how did you get into UXR? 4:05 - What are the key differences in how UXR is structured in startups, mid-sized companies, and large enterprises? 8:18 - What are some best practices you have seen for integrating UXR into the decision-making process? 12:00- How should organizations measure the impact of UX research to justify investment and growth in the UXR function? 18:08 - What’s the one thing you believe organizations often overlook about the true value of UX research? 21:16 - With the rise of AI and automation, how do you see the role of a UX researcher evolving over the next 5-10 years? ******************************************* In The UX Chronicles, I talk with top UX researchers from across the industry to discuss their career journeys, the evolution of user experience research, and what’s on the horizon for the field. #TheUXChronicles #UXResearch #Conversations #UserExperience #UXJourney