How can UX Design affect your SEO? | Optimisey скачать в хорошем качестве

How can UX Design affect your SEO? | Optimisey

UX Designers Kamil Kuczynski and Nick Duffield gave a talk at the third Optimisey event. They spoke about UX and SEO - and their insights into how these two disciplines are drawing closer and closer together. Read the full transcript and download the slides: https://optimisey.com/seo-advice/how-... ==== Excerpt of transcript: So welcome to our talk: How can UX effect your SEO? I’m Nick Duffield I’m a user experience designer for a company called eLife Sciences in Cambridge. My path to UX is a very typical one: I started off as a graphic designer first of all, made my way into web design and then transitioned into UX design. Some of the companies I work for: people like Microsoft Research in Cambridge I developed websites and mobile applications for that company for their research groups and both in marketing departments. Right now I work creating tools for scientists to help them communicate their work. So today’s talk we’re going to tell you about an SEO project that both Kamil and I worked on, in particular the types of things that we learned doing this type of work and the insights that we gained. I think an interesting thing about the project is that we changed our own ideas about SEO – we found that our own discipline of UX design played a bigger part in this stuff than we initially thought. I think a good place to start is for Kamil to give you his perspective on what UX design is. Good evening ladies and gentlemen my name is Kamil. I’m an experience designer at Cambridge English. I work on digital tools for… I help to build digital tools for learners and teachers and my background same like Nick’s – is in graphic design I’ve been doing this for over a decade now working on both printed and digital media and how I transitioned to experience design – or maybe the better question is why I transitioned to experience design – it’s because of situation I’m about to tell you. So one day up I was given a brief for design a poster and it was pretty simple. Create an artwork for the event, include information of what it is, when it is, where it’s going to be held, simple job. I quickly completed the job and hand it over for approval. And three days later eventually I managed to get some feedback from the stakeholders and first thing they asked me: to make logo bigger – it’s like because the logo cannot be big enough. And then they say ‘Can you move the headline a little bit to the top? And the support things a little bit to the left?’ And I’m thinking to myself ‘What difference is it gonna make? Why are you doing this?’ like and it’s pretty much same story throughout my career there’s always seem to be a person who was a specialist and better how to design and they knew how to do it better than me. And it always made me think ‘Why did I do it? How can I prove that my work and what I do works?’ and so I started researching on internet how to prove to brahow to communicate my designs better how to how to create designs that work and more and more often I started coming across user experience design. So I started learning and reading about it got into it and pretty much that’s how I got my transition to experience design. WHAT IS EXPERIENCE DESIGN? What is experience design? So it’s a design process. It’s a process where all the decisions are based around user needs and their behaviors. And today we’re going to focus on mainly three elements because there’s plenty of stuff that’s included in experience design but today we’re going to focus on three elements that I think may have the biggest impact on your SEO ranking. So it’s interaction design – oh I should have done it earlier – interaction design, information architecture and UI design commonly known as user interface design. And some of the tools I use on a daily basis to achieve a greater information architecture or great visual designs: stuff like user research, user surveys, interviews, card sorting exercises or competitive analysis. And one great tool – one more tool that I tend to use – there’s more internal stuff if before you go outside is workshop, design workshops...