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Meta introduced Ad Set Budget Limits, and if you’re wondering how they work and when to use them, this video is for you! I’ll break down exactly how they function, real-world use cases, and how we’re using them to optimize our campaigns for better performance. If you’ve ever had Meta favor one ad set too much when using campaign budget optimization (CBO), you know how frustrating it can be. With Ad Set Budget Limits, you can finally set minimums and maximums to keep Meta’s budget allocation in check—without completely shutting off an ad set. In this video, I’ll cover: ✅ How to set up Ad Set Budget Limits ✅ When to use them for maximum profitability ✅ The mistakes to avoid when adjusting your limits ✅ Our best-performing strategies for ecommerce brands =-=-=-= ► Learn More About The Ecommerce Alley - https://ecommercealley.com/ ► Our $7 Facebook Ads bootcamp can help you learn the best way to rapidly test ads without spending thousands testing. Check it out! https://t2m.io/Scientific-Ads-Course If you enjoyed this video, please make sure to hit the like button, and subscribe to the channel if you haven't already! New Videos Every Week! =-=-=-= Follow The Ecommerce Alley on all major podcast platforms! Let's connect outside here: Website: https://theecommercealley.com Instagram: / joshcoffy TikTok: / joshcoffy Follow us on Instagram @ecommercealley or on TikTok @ecommercealley.