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Six Things About… Martin Werner // YDA Week 2022

As we hit the halfway point in theYDA Week 2022, and in our Six Things About series, Danny Edwards, co-editor of shots magazine, turns his attention to Danish director, Martin Werner. A previous Jury President of the YDA, Werner is one of Scandinavia's most awarded and sought-after directors, helming work for brands including IKEA, Canal+, Heineken and Magnum. In the interview Werner discusses how he was - and still is - inspired by the movies of Martin Scorsese and the commercials of fellow Scandinavian director Johan Camitz, who died in a tragic accident in 2000; how illicitly viewing his therapist parents' patient videotapes helped him understand simple but powerful scenarios; and why it's up to each director to be responsible for their own marketplace relevance. Come back tomorrow for six things about Adam Berg!