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How are retailers across Asia redefining seamless omnichannel commerce? At DELIVER Asia 2026 in Singapore, Jason Ong moderates a panel discussion with industry leaders from Zalora, LUXEHOUZE, and Suyen Corporation to explore how brands are integrating physical stores, e-commerce, and customer data into unified retail experiences. As consumer expectations evolve, retailers must break down silos between online and offline channels, unify inventory, and create a single view of the customer. The discussion highlights how companies across Southeast Asia are adapting organisational structures, technology systems, and customer engagement strategies to enable true omnichannel retail. Panelists include: • Jason Ong – Former Head of Customer Relations, Eu Yan Sang | Customer Insights Expert (Moderator) • Vykintas Mineikis – COO, Zalora • Shinta Yanirma – VP Operations & Strategy, LUXEHOUZE • Marcela Dragoiu-Luca – Retail Operations Lead, Suyen Corporation Key themes discussed include: • Breaking down silos between e-commerce and physical retail operations • Managing shared inventory across omnichannel platforms • The evolving role of physical stores as fulfilment and service hubs • Building a unified customer view through CRM and loyalty programmes • Balancing data-driven personalization with customer privacy DELIVER Asia 2026 took place in Singapore on 4–5 March 2026, bringing together retail leaders and supply chain innovators to discuss the future of commerce, logistics, and customer experience. #DELIVERAsia #OmnichannelRetail #RetailInnovation #UnifiedCommerce #RetailStrategy