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The theory’s one thing. Making it work on site? That’s where it gets interesting. In Part 2 of our chat with Jesse Raeburn (FRP Group), we dig into what it really looks like building a new company from the ground up — keeping the team lean, staying selective with projects, and using your own build as the ultimate “showroom” to win the right clients. Jesse breaks down why FRP isn’t chasing volume, how they’re pushing best-practice building (not minimum standard), and the mindset shifts that come with family, business growth, and long nights doing admin after the kids are asleep. In this episode, you’ll learn: • Why doing fewer projects can create better outcomes (and better margins) • How a builder’s own home build can become the best sales tool • What “best practice” looks like on real jobs (wraps, sealing, ventilation, detailing) • Why planning ahead is a non-negotiable skill when you’re starting out • How transparency with pricing and margin builds trust (and wins more work) Chapters 00:00 – Welcome to the Build Insite Podcast 00:08 – Part 2 recap and where we left off 00:18 – Team setup and why FRP is staying lean 01:12 – Winning the first client build (and why trust mattered most) 03:16 – Using your own project as a showroom for future clients 04:33 – Building best practice, not minimum standard 05:59 – Lessons for new builders: planning and scheduling properly 07:16 – Sponsor shoutout: Bowens 08:00 – Saying no to the wrong jobs (and why it’s powerful) 10:00 – Family, work hours, and being fully present on weekends 12:45 – Sponsor shoutout: Circa 13:30 – Pricing transparency: showing your spreadsheet and earning trust 16:49 – Rapid fire: tools, disasters, styles, and what’s next 20:12 – Where to follow Jesse + wrap up 21:19 – Podcast disclaimer 🎧 Listen to the Build Insite Podcast on: Spotify, Apple Podcasts, and YouTube. 🌐 Explore more at: [https://buildinsite.com.au/](https://buildinsite.com.au/) 📸 Follow us on Instagram: @build.insite