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Get Scientific Advertising by Claude Hopkins and 9 more audiobooks for FREE here: https://improvementor.blog/10-free-bo... Found the content useful? You could tip me here: paypal.me/Improvementor Scientific Advertising - An animated curation of 7 Principles of advertising through the lense of a 2022 content creator. Made mostly with Doodly(https://paykstrt.com/2073/107068 - Affiliate link) Claude Hopkins's book is regarded as a "Must" by David Ogilvy and Garry Halbert. In this book he explains how advertising is no longer a gamble and that if we act right, we will surely succeed. For an even deeper explanation you could check out the blog review: https://improvementor.blog/claude-hop... And rating 64/100: https://improvementor.blog/claude-hop... FREEBIES: 5 Common Marketing Mistakes from 5 Known Marketing Books https://improvementor.blog/5-common-m... For Beginning Entrepreneurs - 4 Self-Improvement Books that rocked my world! https://improvementor.blog/4-books-fo... Define Target Audience in About 5 Minutes https://improvementor.blog/define-tar... 4 Ways to Identify Audience Questions on YouTube PDF https://improvementor.blog/4-youtube-... Table of Contents: 00:00 Intro 00:05 Idea 1: Test, Test, Test 01:43 Idea 2: Ads are Salesmanship in Print 02:37 Idea 3: Narrow Your Headline Focus 03:30 Idea 4: Specificity Promotes Credibility 04:15 Idea 5: Sales Beat Beauty 04:53 Idea 6: Tell Your Full Story 05:54 Idea 7: Focus on Service, not Sales 07:14 Outro Attributions: If any of the authors are offended in any way, please contact me at yan@improvementor blog and we'll sort it out. Full Attribution List(Images, Video): https://drive.google.com/drive/folder... Track Maven research: This is a link to the marketing profs article that is found in the book, but the link to the research itself is (as of writing) outdated. https://www.marketingprofs.com/charts...