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Orlando is more than theme parks. In this episode of The City Playbook, host Tim Giuliani sits down with real estate creator and community builder Ken Pozek (The Orlando Real) to unpack Orlando’s growth story, what residents and newcomers really want, and how smart development can strengthen community. Ken shares his journey from Detroit to Central Florida, how content marketing helped him scale a 55-person real estate company, and why neighborhoods like SoDo, Mills 50, and Winter Garden are setting the pace. We compare takeaways from Orlando’s learning trips to Nashville and Charlotte including light rail, infill, 15-minute districts, and policies that fast-track high-quality development. Plus, we talk food scene surprises, the power of third places, and why “amenities and access” often matter more than bed-bath counts. What you’ll learn: • How Orlando’s brand and creative economy attract talent and companies • Lessons from Nashville and Charlotte that Orlando can apply now • Why downtown housing, mobility, and mixed-use are key to a thriving core • What today’s buyers value most and where growth is heading • Practical ways cities and developers can foster true community and belonging TIME STAMPS: 00:00 – Intro: shaping Orlando’s future 00:25 – Meet Ken Pozek, The Orlando Real 01:10 – From Detroit to Orlando 02:45 – Building a content-driven real estate business 04:45 – What people ask before moving to Orlando 06:15 – Hidden gems & Orlando’s food scene 08:00 – Lessons from Nashville’s growth 09:45 – Charlotte insights: light rail & live-work balance 11:30 – Why downtown Orlando needs more residents 13:15 – Growth, policy, and opportunity 15:00 – Orlando housing market outlook 17:00 – What buyers value most today 18:45 – Building community & belonging 20:30 – Winter Garden’s model for success 22:30 – Orlando’s next decade & key catalysts 25:00 – Big projects reshaping downtown 27:15 – Ken’s book & podcast recommendations 29:00 – Where to find Ken Pozek 31:00 – Closing thoughts & CTA Connect with our Guest at: • Ken Pozek — Real estate leader and creator behind The Orlando Real IG: @theorlandoreal YouTube: Ken Pozek ------------------------------------------------------ What do you want to see more of in downtown Orlando? Drop a comment with one placemaking idea you think would make the biggest difference. Like, subscribe, and share with a friend who cares about building great cities. New episodes explore the people and ideas shaping Central Florida’s future. Connect with our host Tim at: Social: / timgiuliani Website: https://timgiuliani.com/ Brought to you by the Orlando Economic Partnership Learn more: https://orlando.org ------------------------------------------------------ Podcast produced by Hi Hello Labs: Instagram: / hihellolabs Website: https://www.hihellolabs.com/