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Welcome to another episode of On Branding Podcast, where we engage in a deep conversation with Benoit Beaufils and Subodh Deshpande, the founder of Innate Motion. (https://www.innatemotion.com/) 00:00 Introduction and Guest Presentation 00:28 Understanding Innate Motion's Unique Approach 01:46 Humanizing Businesses: Real World Examples 03:31 Innate Motion's Process: A Deep Dive 06:05 More Success Stories: Lacoste and Hellman's 09:58 The Evolution of Marketing and Branding 11:22 Introducing Utopia Brands: A New Approach to Branding 15:33 Conclusion and Contact Information In this edition of the On Branding Podcast, Arek interviews Benoit Beaufils and Subodh Deshpande from Innate Motion, a regenerative purpose agency. They explain how their organization works to humanize businesses, ensuring they have a purpose and positive impact on the world. They provide a depth of understanding into their process and give illustrative examples from successful brands like Jaguar, Lacoste, and Hellman's Mayonnaise. They also talk about their new book 'Utopia Brands,' its key propositions, and the evolution and future trends in marketing and branding. Amazon Link: https://a.co/d/fxHr5pD Podcast Page: https://www.ebaqdesign.com/podcast/cr... #purpose #brandstrategy #podcast Tools I Use MY TOP PRODUCTS*: Brand Master Bundle — https://www.ebaqdesign.com/brand-master Brand Strategy Guide — https://www.ebaqdesign.com/strategy-g... Brand Storytelling Guide — https://www.ebaqdesign.com/storytelli... Brand Naming Guide — https://www.ebaqdesign.com/naming-guide Brand Guidelines Kit — https://www.ebaqdesign.com/guidelines... *Use code “YOUTUBE20” to get 20% discount as my subscriber. — SOFTWARE & TOOLS I USE*: Adobe CC — https://www.ebaqdesign.com/go/adobecc Webflow — https://www.ebaqdesign.com/go/webflow Relume — https://www.ebaqdesign.com/go/relume Shopify — https://www.ebaqdesign.com/go/shopify Squarespace — https://www.ebaqdesign.com/go/squares... Envato — https://www.ebaqdesign.com/go/envato Skillshare — https://www.ebaqdesign.com/go/skillshare Domestika — https://www.ebaqdesign.com/go/domestika Logo Package — https://www.ebaqdesign.com/go/thelogo... ElevenLabs — https://try.elevenlabs.io/dmk820h9mi7p HeyGen — https://app.heygen.com/guest?sid=rewa... *These are my affiliate links. Which means I will receive comission, at no extra cost to you.