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According to marketing agency MBLM, Amazon is the most "intimate" brand of 2020, beating out Disney and Apple. The agency said Amazon's "dominance and breadth of portfolio" helped create emotional bonds with its customers. Mike Breazeale, associate professor of marketing at Mississippi State University, joins CBSN with more on the study. Subscribe to the CBS News Channel HERE: / cbsnews Watch CBSN live HERE: http://cbsn.ws/1PlLpZ7 Follow CBS News on Instagram HERE: / cbsnews Like CBS News on Facebook HERE: / cbsnews Follow CBS News on Twitter HERE: / cbsnews Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: http://cbsn.ws/1RqHw7T Get your news on the go! Download CBS News mobile apps HERE: http://cbsn.ws/1Xb1WC8 Get new episodes of shows you love across devices the next day, stream CBSN and local news live, and watch full seasons of CBS fan favorites like Star Trek Discovery anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B --- CBSN is the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices. At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday. CBSN. Always On.