What is content strategy? What does it look like? скачать в хорошем качестве

What is content strategy? What does it look like?

Real content strategy — not content marketing — can be hard to understand until you’ve seen the work first-hand. This video explains four common forms that content strategy can take, with visual examples. Hi, I’m Scott and I teach people and teams about content strategy, among other things. You can find more of my articles, tools, and videos at https://kubie.co ===== Books and articles mentioned in this video: // Books The Content Strategy Toolkit https://bookshop.org/p/books/the-cont... Content Strategy for the Web https://bookshop.org/p/books/content-... Content Everywhere https://bookshop.org/p/books/content-... Content Audits & Inventories https://bookshop.org/p/books/content-... // Articles Original content strategy quad: https://www.braintraffic.com/blog/bra... New content strategy quad: https://www.braintraffic.com/blog/new... VMT framework: https://kubie.co/tools/vmt/ Content maturity model: https://contentstrategyinc.com/unders... Content strategy as a process:   / a-new-way-to-talk-about-content-strategy   Content strategy statement: https://contentstrategyinc.com/gettin...