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🔥 They sell protection, retirement plans, and financial security every day — yet many never apply it to themselves. In this powerful and uncomfortable episode, Kevin Ross and Matt Floyd expose the expert’s blind spot in financial services: why top salespeople and advisors often fail at selling to the most important client they have — themselves. This is a mirror, not a lecture, and it just might change how you show up for clients forever. ✅ What you’ll learn in this episode: 💡 The psychology behind why experts ignore their own financial planning ✅ Why “I’ll get to it later” quietly destroys credibility and confidence 🔥 The 5-question self-audit every financial professional must answer before year-end 🧠 How owning what you sell dramatically increases trust, close rates, and referrals 🏦 The alignment test: why selling what you don’t own creates hidden resistance 📣 Learn more at https://www.planliferight.com For advisors & financial professionals: https://www.advisorrescue.net 🎧 Also available on Spotify, Amazon Music & Libsyn 👍 Like, comment & subscribe for weekly episodes on protecting your financial future 📌 #FinancialAdvisors #SalesPsychology #PlanLifeRight #AdvisorRescue #FinancialPlanning