3 Google Looker Marketing Reports: Ad Spend vs Budget, Lead Efficiency, Channel Effectiveness скачать в хорошем качестве

3 Google Looker Marketing Reports: Ad Spend vs Budget, Lead Efficiency, Channel Effectiveness

The reality is, most marketing teams who’ve been around for at least a couple years have some kind of dashboard available. It’s just that they don’t actually use them. And they don’t actually use them because the dashboard doesn’t tell them what they need to know. Whether it’s a technical issue, too complicated to analyze, or too slow to load…the dashboard likely took a lot of time to set up and has been collecting dust since. Fancy tools like Power BI, AirTable, Tableau, etc promise clarity and speed. And they really can do that. The issue? It’s actually not a skills gap. It’s a marketing operations design problem. Stop Settling for “Good Enough” Reporting. There’s a lot we aren’t settling for in 2026, and a bullet item on that list is your marketing reports. The gap we often see is that teams design their reports to capture every possible metric when instead, they should be designing for decisions. When dashboards aren’t built for decision-making, what often happens is a trickling effect of: Slower decisions (second guessing or literally just guessing for your decision) Missing the key windows to optimize your marketing because you didn’t read the data in real time Missing marketing opportunities because you fall to the limitations of your reporting A dashboard is an integral tool in your marketing operations tool belt. Without it, you’re prone to making passive decisions and wasting time or money on marketing campaigns falling flat. Who are marketing dashboards meant for, anyways? Most dashboards are designed for the C-Suite. Because your CMO doesn’t have time to review every last metric. Your CMO just wants to understand monthly, quarterly, or annual performance trends and how those compare to target. But marketers need something else. A marketing dashboard is inherently different from an executive’s dashboards. It should look at: What has changed in our marketing and why did it change? What needs to be done today, or this week, to optimize? If you try to design your marketing dashboard to serve marketing and executives, it’s not going to be effective. “Just Build a Better Dashboard” We’ve all heard that line before. Before you put another 20 hours into building a complicated dashboard, consider these points where we often see teams misstep: The attribution data doesn’t match the platform data they’re receiving The dashboard is trying to answer every single question a marketer could have about a given period Your data team, or whoever would analyze this data, doesn’t have context around what marketing is up to This is how you end up with 25+ ad hoc marketing reporting requests and everything feels chaotic, unclear, and on fire constantly. Let’s fix it :) Read the rest of the article here: https://www.the128collective.com/blog... LINKS Website: www.the128collective.com Subscribe to the newsletter: https://mailchi.mp/72f06c8b2e0b/test Join the 2026 Agile Life Goals Experiment: https://www.the128collective.com/agile AFFILIATE LINKS: Easy SOPs with Scribe: https://scribe.com/lp/home?via=erica-... Get Started With ClickUp: https://clickup.com/lp?utm_medium=cpc... SOCIALS Instagram:   / the128collective   LinkedIn: linkedin.com/company/the-128-collective TikTok:   / the128collective_   #marketingoperations #marketingbestpractices #marketingservices #marketingstrategy #marketingreporting