The Data You Need BEFORE You Build Your 2026 Biz Dev Plan (with Nick Petroski) скачать в хорошем качестве

The Data You Need BEFORE You Build Your 2026 Biz Dev Plan (with Nick Petroski)

If you want a repeatable referral system heading into 2026, grab my book 📘 Relationship Sales at Scale: https://salesschema.com/book -- What you'll learn: The referral trends shaping 2026 pipeline planning Why most agencies misread pipeline health What data actually predicts account growth The role of referrals in a tighter 2026 GTM Who should really own the referral process How to identify your most valuable connectors Why “good work” isn’t enough to drive intros What the best shops are fixing before January 🕒 Timestamps 00:00 – Why 2026 planning requires real data 01:02 – Nick’s new research & why referrals matter now 03:11 – From Random to Repeatable: core findings 05:45 – Why agencies still handle referrals passively 07:29 – The shrinking TAM + rising skepticism problem 09:22 – Who should own referrals (and who shouldn’t) 12:40 – Cross-sell models that actually grow accounts 14:36 – Pipeline health vs conversion vs system health 18:07 – How to operationalize intros without friction 23:59 – The risk of relying on 1–2 referral sources 27:26 – Why referrals must be part of your GTM 29:15 – The mindset shift from “salesy” to consultative 33:00 – What the data says agencies must fix for 2026 🔑 Key Quotes “Referrals work—if you treat them like a system, not a hope.” — Nick Petroski“ Agencies don’t have a lead problem. They have a clarity problem.” — Nick Petroski 📢 Links and Resources From Random to Repeatable: How Agencies Turn Referrals into a Reliable Growth Engine https://prometheanresearch.com/from-r...