Psychology Of Scroll-Stopping Facebook Ads скачать в хорошем качестве

Psychology Of Scroll-Stopping Facebook Ads

Psychology Of Scroll-Stopping Facebook Ads After studying nearly $6 billion in ad spend here at Motion, an important lesson we’ve learned is that when it comes to advertising – if your ad can’t stop the scroll, then nothing after that really matters. In this video i’m going to show you a few examples so you can master the art of creating scroll-stopping ads – all backed by psychological concepts studied and popularised by the godfather of unconventional advertising – Rory Sutherland. -- LEARN MORE ABOUT MOTION -- Motion is the command center for creative strategists. With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next. Motion’s customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year. ► Explore Motion: https://motionapp.com/ ► Book a demo for a VIP tour: https://motionapp.com/book-a-demo -- CHAPTERS -- 0:00 - Introduction 0:03 - The Art of Scroll-Stopping Ads 0:24 - Introducing Rory Sutherland's Influence 0:31 - Ad Breakdown: Canada Dry's Surprising Strategy 1:21 - Anthropomorphism in Advertising: Why It Works 1:48 - Ad Breakdown: Oatley's Polarizing Approach 3:38 - Ad Breakdown: Ring's Contextual Framing Masterclass 5:02 - Final Thoughts: Unconventional Ads & Growth 5:28 - Conclusion -- FREE RESOURCES -- ► 2024 Creative Strategy Trends https://motionapp.com/blog/2024-creat... ► Facebook naming conventions guide + template https://motionapp.com/blog/facebook-n... ► How to become a creative strategist guide https://motionapp.com/guide/becoming-... ► How to analyze your ads fast with Motion    • Tell Stories and Build Hypotheses With Met...   -- JOIN 50K CREATIVE STRATEGISTS -- ► Subscribe to Thumbstop - a weekly newsletter covering the art and science of winning ads: https://motionapp.com/thumbstop