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In this session from Walmart Converge 2025, Kaushik Mukherjee, Co-Founder & COO of SUGAR Cosmetics, shares how beauty retail is undergoing a massive transformation. From the fading of the digital shelf to the fall of one-size-fits-all campaigns, Kaushik highlights the rise of data-driven engagement and the growing importance of community trust. He makes the case for curation over personalization, giving consumers the freedom to discover and save what inspires them — a shift that is reshaping how brands connect with their audiences. What you’ll take away from this video: • Why personalization is giving way to curation. • How consumer trust has become the real engine of growth. • Why algorithmic, data-led marketing is replacing mass campaigns. This is more than a talk about beauty retail, it’s a window into the future of how technology and consumer behavior are redefining retail at large. Watch now for insights from one of India’s leading retail voices. ---------------------------------------------------------------------------------------------------------- Subscribe to Zinnov: https://bit.ly/Zinnov_subscribe ----------------------------------------------------------------------------------------------------------- You can also tune in to the Zinnov Podcast, Business Resilience series on your favorite streaming platform: ♪ Apple: https://apple.co/35WvxPs ♪ Spotify: https://bit.ly/3zitmV6 ♪ Youtube: https://bit.ly/4e30MG9 ----------------------------------------------------------------------------------------------------------- Get access to Zinnov's Insights and Thought Leadership: https://zinnov.com/insights/ Visit our website to know more: https://www.zinnov.com . Or write to us at info@zinnov.com. ----------------------------------------------------------------------------------------------------------- *Find us on* Facebook - / zinnovmanagement Twitter - / zinnov LinkedIn - / zinnov Instagram - / zinnov.management.consulting