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B2B Sales Trends to Watch for in 2025 - Dr. Leff Bonney

In this premiere episode of The Emblazers: B2B Leaders Igniting Revenue, host Amanda DeVlugt and resident expert Tim Riesterer kick off an exciting journey into the world of sales leadership and transformational strategies. Joined by Dr. Leff Bonney from Florida State University Sales Institute, they dive deep into the intersection of data, research, and actionable insights that redefine how sales leaders approach their craft. Leff shares his expertise on sales leadership, addresses the hype and realities of AI in sales, and reveals why some sales methodologies stand the test of time while others fade into obscurity. This episode is packed with practical advice and thought-provoking discussions designed to equip sales leaders with the tools to navigate a rapidly evolving marketplace. Tune in to discover: Why the "AI dust is settling" and what it means for sales strategies The role of research-backed insights in making smarter sales decisions What it takes to lead a modern sales team in an era of unprecedented change Links and Resources: Connect with Leff Bonney:   / leff-bonney-03b63452   Learn more about the FSU Sales Institute: https://salesinstitute.business.fsu.edu/ Connect with Amanda:   / adevlugt   Connect with Tim:   / tim-riesterer   Like and Subscribe to The Emblazers show for a season of expert-driven episodes Check out the Emblaze revenue community powered by Corporate Visions and start a free Insights membership today: https://emblazegrowth.com/join Come see us in person at Emblaze Revenue Summit, April 15th-17th, 2025, in Denver, CO! Experience the ultimate, insights-driven conference for revenue growth leaders and their teams: https://cvi.to/summit Learn about Leff Bonney Our guest today, Leff Bonney, Ph.D., is a behavioral scientist and Associate Professor of Sales and Marketing at Florida State University Sales Institute, which he also founded. Leff spent a decade in sales and sales management roles before becoming a leading sales researcher specializing in customer selection as well as adaptive sales strategies and methodologies. He is the Research Director at Emblaze, the leadership insights community powered by Corporate Visions. Most recently, he hosted the global collegiate sales competition for undergraduate business majors, so he really has his finger on the pulse of what new sellers are learning. Learn about Amanda DeVlugt A veteran of global learning and development, Amanda DeVlugt spent 15 years at Hilton crafting leadership programs and revenue growth strategies that transformed operations across international brands. Her expertise in delivering impactful training has reached over 5,000 professionals through 400+ workshops, while her innovative approach to learning has produced more than 200 educational videos on leadership, engagement, and technical processes. As a trusted advisor to top management companies and a skilled facilitator of agile methodologies, Amanda combines her passion for continuous improvement with a talent for creating transformative learning experiences that drive organizational excellence. Amanda is Director of Member Experience and Success at Emblaze, the revenue leaders’ community powered by Corporate Visions. Learn about Tim Riesterer As Chief Strategy Officer at Corporate Visions and Chief Research Officer at Emblaze revenue leaders’ community, Tim Riesterer is a pioneering force in developing customer conversations that break through the status quo and drive measurable business results. His innovative approach helps companies craft differentiated messages and deploy them through powerful self-service and sales-directed tools that consistently outperform traditional content strategies. A recognized expert in value creation and capture, Tim enables organizations to transform their customer conversations through proven methodologies that elevate their market position and drive sustainable growth.