Brand purpose: strategy or distraction? скачать в хорошем качестве

Brand purpose: strategy or distraction?

Brand purpose has become one of marketing’s most widely accepted ideas. But how much impact does it really have? In this webinar from The Drum Network and Nonsense, we test whether purpose drives behaviour, interrogate the evidence and ask what role purpose truly deserves in brand strategy. Expect an actionable, evidence-driven discussion featuring voices from research, purpose-driven brands and advertising culture. Our panel: 🎤 Host: Richard Draycott - The Drum, associate editor 🎤 Chair: Rob Mosley - Nonsense, strategy partner and founder 🍫 Aidaly Sosa Walker - Tony's Chocolonely, VP of marketing USA & CA 🧑‍🔬 Victoria Tait - Ehrenberg-Bass Institute, senior marketing scientist ✍️ Steve Harrison - creative director & author Thanks for watching! Let us know your view in the comments.