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What are the signs of an effective marketing campaign? Is it the number of clicks you can get on an email? Or the number of sales it actually makes? In this video, I'll teach you how to measure marketing campaign effectiveness so you know exactly what to keep an eye on and what changes actually need to be made! 💡 WATCH NEXT: • What Is A Customer Journey? Key Moments In This Episode ======================== 00:00 Intro 00:25 Important Reminder 01:09 Advertising vs Marketing 01:35 First Step 02:35 Key Metrics 03:27 Different Examples 04:50 Proper Measurement Tools 05:57 Data Analysis 06:57 Common Mistake 07:40 Success Story 09:34 Important Advice 10:15 Learn More What To Watch Next ======================== • What Is A Customer Journey? Resources ======================== Define, Design, & Build your Ideal Client Journey: https://longshipsystems.com/ Listen to the Customers For Life podcast: https://longshipsystems.com/podcast/ Subscribe to my YouTube channel: / @sarahhosman Learn More About Sarah Hosman ======================== Sarah Hosman is one of the brilliant minds behind LongShip Systems which she runs alongside her husband Clint Hosman. Together, they are renowned leaders when it comes to marketing automation. With over a decade of being in the industry, they have helped almost every type of business create customer-centered automation strategies and flawless marketing plans aligned with their success goals. At LongShip Systems, they help their clients define, design, and execute their ideal client journey magnifying their impact in their market and the world. ======================== Video by Nate Woodbury BeTheHeroStudios.com / natewoodbury #Business #Marketing