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Summary In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Michael Norton, a seasoned expert in sales and performance development. They discuss the importance of authentic sales practices, the role of AI in modern sales strategies, and the value of continuous learning. Michael shares insights from his extensive career, including his time with the Zig Ziglar Corporation and his current role at Sandler. The conversation also touches on the impact of community service and personal development in professional growth. Keywords sales, AI, Sandler, Zig Ziglar, performance development, community service, personal development, authentic sales, continuous learning, marketing matrix Takeaways Authentic sales practices are crucial for long-term success. AI is transforming sales strategies and customer interactions. Continuous learning is key to staying relevant in sales. Community service can enhance personal and professional growth. Understanding customer needs is more important than pushing products. Building trust with clients leads to better sales outcomes. Sales training should focus on behavior, attitude, and technique. Personal development is integral to professional success. Sandler's reinforcement training ensures lasting impact. Michael Norton's career is a testament to the power of learning and adaptation. Chapters 00:00:01 Introduction to Lumina Growth Lab 00:00:57 Meet Michael Norton 00:02:32 Michael's Sales Journey 00:05:00 Authentic Sales Practices 00:10:50 Sandler's Sales Philosophy 00:17:24 Sandler's Reinforcement Training 00:20:22 Michael's Entrepreneurial Ventures 00:32:03 Future of Sales with AI FOLLOW MICHAEL! / msnorton https://bkimbarnes.substack.com THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. ✅ IF WE WORK TOGETHER, YOU’LL GAIN: ➤ The capability to rapidly scale with systems. ➤ An increase in sales and revenue within the first 90 days of working together. ➤ A 12-month execution plan that accumulates free cash flow. ➤ The ability to stop wasting money on sales and marketing initiatives that don’t work ✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level. ✅ WHAT’S NEEDED TO WORK TOGETHER: ➤ Have satisfied customers and a proven track record. ➤ Established product-market-fit ➤ Have the capacity to handle increased business. ➤ Are open to following our proven frameworks and strategies. ✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started. 👉 https://calendly.com/lisanne-2/discov... You can also follow Lisanne on the socials: Instagram: / lisannemurphyhq Facebook: / lisanne.murphy.3 LinkedIn: / See you next week on The Marketing Matrix!