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We’ve been proud to hold AutoTrader’s “Highly Rated” dealer status every year since it began… until now. For the first time, we didn’t make the cut, and in this video we break down exactly why. From review criteria, response rates, and customer expectations, to the realities of selling used cars, we’re going behind the scenes on what it really takes to be recognised by AutoTrader. In this candid chat, the team dives into: The review numbers across Trustpilot, Google, Facebook, and AutoTrader Why a handful of unreplied reviews might have cost us accreditation How unrealistic expectations on used cars create frustration The ongoing debate over AutoTrader’s rating system and pricing comparisons What we’re doing differently to win it back next year We’ve got nearly 6,000 reviews across platforms and still average 4.9 stars – so are we really “not highly rated”? Watch and decide for yourself. 💬 Share your thoughts in the comments – do you trust review platforms like AutoTrader, or do you think the system is flawed? ------------------------------------------------ Wherever the journey takes you! Make sure you’re rolling with the best. 0191 266 1081 www.redgatelodge.co.uk We are the Largest Independent Dealer in the North East, and have won many National Awards including Motor Trader – Independent Dealer of the Year. We stock over 300 cars ranging from £4,000 – £60,000. We do like to stock sporty and prestige cars, however we also cater for everyone, from family cars to economical cars, to practical cars. Cars with a retail value of £6,000 – £14,000 are available at our Redgate Lodge Select showroom which is situated in North Shields NE29 8SE. Cars with a retail value over £14,100 are available at our Redgate Lodge Shiremoor showroom which is situated in Shiremoor NE29 0ER. Both of our showrooms are less than one mile apart. Within the Redgate Lodge Motor Group we also have Bosch Car Service – Redgate Lodge, The Car Spa valeting centre, Redgate Lodge Bodyshop and Redgate Lodge Preparation Centre Redgate Lodge New York Road, Shiremoor, Newcastle Upon Tyne, Tyne and Wear, NE27 0ER Redgate Lodge Select Unit 4, Elm Road, North Shields, Newcastle Upon Tyne, Tyne and Wear, NE29 8SE Redgate Lodge Bodyshop Unit 7E, Westmorland Road, North Shields, Newcastle Upon Tyne, Tyne and Wear, NE29 8TB Bye Buy Motors Unit 7E, Westmorland Road, North Shields, Newcastle Upon Tyne, Tyne and Wear, NE29 8TB