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Visit today's sponsor https://www.Strawberry.me/wallstreet or click the link in my description to take their quick quiz and get matched with a certified coach. The most important project you’ll ever work on is you — and now’s the time to start. In this video we look at the rise and fall of the premium sportswear brand Lululemon. Follow us on Twitter / X: https://x.com/wallstreetmil For inquires related to Differentiated Analytics email us at: [email protected] Check out our second channel Broken Business Models where we discuss unusual or otherwise suspect businesses that may be unviable: / @brokenbusinessmodels For business inquires: [email protected] For other inquiries: [email protected] All materials in these videos are used for educational purposes and fall within the guidelines of fair use. No copyright infringement intended. If you are or represent the copyright owner of materials used in this video and have a problem with the use of said material, please send me an email, wallstreetmillennial.com, and we can sort it out. –––––––––––––––––––––––––––––– Buddha by Kontekst / kontekstmusic Creative Commons — Attribution-ShareAlike 3.0 Unported — CC BY-SA 3.0 Free Download / Stream: http://bit.ly/2Pe7mBN Music promoted by Audio Library • Buddha – Kontekst (No Copyright Music) –––––––––––––––––––––––––––––– #wallstreetmillennial #lululemon 0:00 - 2:18 Intro 2:19 - 7:37 Origins of Lululemon 7:38 - 12:26 Chip Wilson Controversies 12:27 - 13:50 Peak Growth 13:51 Brand Dilution