From SEO to GEO: How to Shift Content Strategy to Rank in LLMs | Affiliate Summit West 2026 скачать в хорошем качестве

From SEO to GEO: How to Shift Content Strategy to Rank in LLMs | Affiliate Summit West 2026

From SEO to GEO: How to Shift Content Strategy to Rank in LLMs Learn how publishers and content creators are pivoting as generative AI platforms are taking more of their content, reducing website traffic. In this panel at Affiliate Summit West 2026 in Las Vegas, industry experts share their strategies as content shifts from SEO to GEO. Panelists include Melissa Harden of Merchants Bonding Company, Jennifer Myers of Microsoft, Lena Grotticelli of TAG24, Greg Powerl of Money Group and Amro Naddy of US News. Book Melissa Harden to speak at your next event: https://www.drewharden.com/speaking/d... Learn more about Affiliate Summit at https://www.affiliatesummit.com/ CHAPTERS 00:00 Intro 01:04 How Microsoft is handling eCommerce in AI 03:51 The importance of first-party data for publishers 04:41 The value of interactive elements on web pages 05:03 Advice for creating an authentic online presence 09:35 The broken symbiotic relationship between content creators and Google 11:56 The new online ecosystem for publisher and content creators 15:51 Publishers' influence over LLMs 17:22 Publishers vs. creators 18:17 Ralph Lauren and Selena Gomez examples of content done right 21:35 Opportunities for advertisers who embrace publishers 22:22 The move from clicks to brand visibility 27:26 Six powerful takeaways for content creators 29:31 Closing