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In this episode of Confessions of a B2B Entrepreneur, Tom Hunt is joined by Nick Hague, host of the World's Greatest Business Thinkers podcast and Author of the book B2B Customer Experience. They discuss Nick’s 24-year journey of scaling B2B International from a bedroom startup into a global powerhouse with ten offices and £20m in revenue. Nick details the "marketing obsession" and relentless brand building required to maintain growth through multiple recessions, sharing tactical stories of the early-stage hustle used to secure major contracts with brands like Renault. The episode dives into the complexities of navigating a four-year earn-out within a global corporate structure following an acquisition by Dentsu and explores Nick’s evolution into a full-time podcaster and his transition into the padel sports market. Episode Resources: • Nick Hague on LinkedIn - linkedin.com/in/nickhague • Nick Hague on X (formerly Twitter) - x.com/Nick_HagueB2B • World's Greatest Business Thinkers on LinkedIn - linkedin.com/company/wgbt-podcast • World's Greatest Business Thinkers on Libsyn - wgbt.libsyn.com • World's Greatest Business Thinkers on YouTube - / @wgbtpodcast • World's Greatest Business Thinkers Podcast - fame.so/shows/worlds-greatest-business-thinkers • Book Nick as your guest - fame.so/hosts/nick-hague • B2B Customer Experience Website - b2bcustomerexperience.co.uk • B2B Frameworks Website - b2bframeworks.com Check out the full episode here: http://bit.ly/cbe-nick-hague This episode is sponsored by Raylo - subscribe to the latest laptops, phones, tablets and more with flexible monthly payments instead of big upfront costs. Keep cash flow healthy, get free upgrades, and scale without tech bills holding you back. 👉 https://bit.ly/LI_Raylo-B-Feb2026 Cash Machines is handcrafted by our friends over at: https://www.fame.so Check out our five most downloaded episodes: • How To Start A Movement with David Heinemeier Hansson of 37signals - https://bit.ly/cbe-david-hansson • Chris Walker Rants On Dark Social, Creating Demand & Company Building - https://bit.ly/cbe-chris-walker • CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All - https://bit.ly/cbe-guillaume-moubeche • OLD WAY/NEW WAY with Adam Robinson of Retention.com - https://bit.ly/cbe-adam-robinson • Nathan Latka Shares His “King-Maker Strategy" - https://bit.ly/cbe-nathan-latka Hit me up on Twitter: https://x.com/tomhuntio or LinkedIn: / tomhuntio with any questions or feedback, I reply to them all. Guest submissions here: https://www.fame.so/cm-guest Get a biweekly cashflow breakdown here: https://www.tomhunt.io/cash Find out more about the Cashh Machines here: https://www.fame.so/shows/cash-machin... #business #marketing #entrepreneurship #hustle #b2b #brandbuilding #marketresearch