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00:00 - Intro 00:06 - Navigating Network Complexity: An Introduction to CUBE Conversations in Modern IT 03:27 - Advancements and Challenges in Modern Networking 07:56 - Aviatrix's Innovative Networking Solution 10:27 - Shift in Aviatrix's Market Strategy 14:36 - The Importance of Channel Programs 17:03 - Designing an Effective Partner Program 20:41 - Building a Collaborative and Sustainable Partner Ecosystem: Strategies, Engagement, and Future Outlook Aviatrix’s New Channel Partner Program: Enabling Partners to Participate in the 30B Cloud Networking Market As enterprises face the growing complexities of multi-cloud environments, Aviatrix is pioneering innovative solutions that simplify cloud networking and enhance security. The company recently launched a new channel program to empower partners with tools to navigate these customer challenges. In a conversation with theCUBE Research, Doug Merritt, CEO of Aviatrix, and Anne Profiti, Head of Global Channels, discussed the vision behind this program. Designed with simplicity, predictability, and profitability in mind, it offers comprehensive training, attractive financial incentives, and marketing support to help partners succeed. Key features include the Aviatrix Certified Engineer (ACE) program, tiered rewards, and co-branded resources. Aviatrix’s modular approach allows partners to address specific customer needs while paving the way for broader platform adoption. By fostering a collaborative ecosystem and focusing on long-term, quality partnerships, Aviatrix believes this program will enable channel partners to participate in the $30 billion cloud networking market with cutting-edge solutions and enable them to achieve sustainable growth. To learn more, visit the Aviatrix Partner Site