How Anastasia Soare Built a Beauty Empire (Founder of Anastasia Beverly Hills) скачать в хорошем качестве

How Anastasia Soare Built a Beauty Empire (Founder of Anastasia Beverly Hills)

At Makers Mindset, we always want to help support your goals. If you’re interested in creating your own podcast, our friends at Podigy can help you here: https://bit.ly/3DC8av4 Powerhouse entrepreneur Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills — one of the fastest-growing brands in the beauty industry. After immigrating from Romania in 1989, she started her business as a one-woman operation and quickly created a revolutionary technique now known as the Golden Ratio Eyebrow Shaping Method®. This technique earned her the nickname the “Queen of Brows” and has become a staple in modern beauty routines worldwide. She went on to build an empire — and she’s certainly raised a few eyebrows along the way. In this episode, she talks to Nancy about her journey from one-room salon to leading a beauty empire, the importance of expanding carefully, and how to stay authentic as you grow. Anastasia’s entrepreneurial journey was built on a deep commitment to mastering her craft and delivering exceptional products. Her leadership has earned her recognition, including a spot on Forbes’ “50 over 50: Lifestyle List” in 2023. Anastasia is passionate about sharing her journey to inspire others and believes that if she can do it, anyone can. Timestamps: [00:00] Introduction [01:53] Anastasia's journey from Romania to Los Angeles [02:45] Struggles with language and settling in the US [03:15] Working in a salon after arriving in the US [04:51] Starting her own eyebrow business in Beverly Hills [07:05] Developing eyebrow stencils for clients [08:30] The organic growth of Anastasia Beverly Hills [09:00] Expanding from services to products [10:39] Training estheticians to scale their businesses [12:01] Working with her daughter Norvina [15:25] Early social media adoption [18:17] Rising marketing costs in social media today [20:38] Importance of exceptional products for brand launch [21:14] Challenges of global brand expansion [22:27] Expanding internationally and maintaining brand essence [23:41] Building relationships with key retailers [26:54] Partnering with TPG Capital for growth [30:42] Lessons from over two decades as CEO [34:33] Her mother’s influence on her work ethic [35:01] Mastering your craft and staying authentic [37:29] Anastasia’s methods for recharging [40:34] Memorable moments in the salon with celebrities [41:28] Supporting young adults from foster care Follow Anastasia Soare:   / anastasiasoare   Resources Mentioned: Anastasia Beverly Hills | https://www.anastasiabeverlyhills.com/ CosmoProf | https://www.cosmoprofbeauty.com/ Nordstrom | https://www.nordstrom.com/brands/anas... Sephora | https://www.sephora.com/ca/en/brand/a... Ulta | https://www.ulta.com/brand/anastasia-... More From Nancy:   / nancytwine   Website | http://www.nancytwine.com/ More From Makers Mindset:   / makersmindsetspace     / themakersmindset   Listen on Apple Podcasts or Spotify | https://bit.ly/makersmindset