Unlock Customer Insights with Spend Personality and Microsoft Copilot скачать в хорошем качестве

Unlock Customer Insights with Spend Personality and Microsoft Copilot

In this episode, we delve into the concept of spend personality and its integration with Microsoft Copilot, emphasizing dynamic, human-centric customer segmentation. The discussion covers various spend personalities such as intentional, industrious, introvert, extrovert, enthusiastic, and experiential spenders, highlighting their unique spending behaviors. We explore how spend personality can dynamically change with significant life events and its practical applications in enhancing customer interactions. The episode also showcases the technical aspects of implementing the spend personality module using a headless Open API spec, the benefits of dynamic and static models, and practical examples including integration with AI agents and Co-pilot for effective customer engagement. 01:13 Understanding Spend Personality Types 02:35 Dynamic Nature of Spend Personality 04:26 Technical Overview and Scoring System 05:10 Demonstration of Spend Personality Module 06:08 Implementing Spend Personality in Business 13:03 Exploring the Workbench and Custom Modules 24:52 Integration with Microsoft Copilot