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In this video, I break down my process for finding your ideal market and avatar for a digital marketing agency. This approach helps in conducting thorough market research to define target market segments. It's all about achieving clarity and building a solid marketing strategy for business growth strategy. Bold Frameworks is a founder-led digital growth agency. We build acquisition systems, high-converting websites, and marketing infrastructure for businesses that want measurable growth — not buzzwords. No templates. No fluff. Just strategy, systems, and execution. I walk through the exact Market & ICP framework I use to define: • Who I’m actually building for • Which companies are worth targeting • What stage they’re really in • What keeps them awake at night • What they’ve already tried (and why it failed) • What they believe about marketing that’s wrong • Why some businesses are perfect fits — and others aren’t • What they actually care about when buying • Where they spend time • And the language they use to describe their problems This isn’t theory. This is the internal questioning process I run before building any acquisition system, website, or growth engine. If you’re running — or planning to run — a founder-led business and want predictable growth instead of random marketing experiments, this is where it starts. Bold Frameworks is a founder-led digital growth agency. We build acquisition systems, high-converting websites, and marketing infrastructure for businesses that want measurable growth — not buzzwords. No templates. No fluff. Just strategy, systems, and execution. 💻 Work with me (Global): https://www.boldframeworks.com 🇳🇴 Work with me (Norge): https://www.boldframeworks.com/no