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My guest today is amazing! Jen Hillenga is creating some of the most beautiful, soulful pet photography in New York City, and I’m completely obsessed with her work. Jen is a world-renowned portrait photographer, designer, and photography educator with over 25 years of experience. She’s a PPA Master Craftsman and longtime WPPI print judge who reinvented her career into a wildly successful pet photography business built around joy, simplicity, and dogs. In this episode, we talk about pivoting your career, building a profitable business model, and designing a photography life that actually feels good. We cover: • How Jen built a pet photography brand in NYC • Reinventing yourself at any stage of your career • Pricing, value, and knowing your numbers • Photographing dogs in a way that captures feeling Part inspiration, part business strategy, and a whole lot of dog love. Perfect if you’re craving a fresh direction in your photography. See her work at thewaysofthedog.com