FOF 146 | Generative Engine Optimization. Meet GEO. with Karl-Gustav Kallasmaa. скачать в хорошем качестве

FOF 146 | Generative Engine Optimization. Meet GEO. with Karl-Gustav Kallasmaa.

Today’s guest is Karl-Gustav Kallasmaa; founder, engineer, and one of the sharpest voices thinking about how AI is changing search, visibility, and attention on the internet. He’s built search systems from the ground up and now helps companies understand how they’re discovered by AI, not humans. We’ll talk about AI retrieval, startup lessons, and what founders are getting wrong about visibility today. Let’s dive in. ---- 00:00:00 Introduction to the show and guest Carl Gustav Calamar 00:01:04 From engineer to founder: mindset shifts when leading a startup 00:02:47 Distribution vs product quality for early-stage founders 00:04:41 Search evolving into AI retrieval instead of traditional SEO 00:06:57 Why brands don’t show up in AI answers despite ranking on Google 00:07:19 Semantic clarity and writing content for LLM discovery 00:10:11 Lessons from building trustworthy AI search systems 00:11:41 Edge cases, data cleaning, and why humans still matter 00:13:58 The hidden costs of AI: scraping, search, and scale 00:15:29 Reducing AI costs with smaller models and better prompts 00:17:00 Monitoring AI systems and optimizing with engineers 00:17:57 How startups can benchmark AI search visibility 00:20:10 The future of AI search and browsing behavior 00:22:22 Regulation, content ownership, and the role of platforms 00:23:14 Writing for models, voice search, and the future of the web 00:25:28 Final reflections on search, AI, and long-term visibility 00:25:51 Closing and farewell