Conversations with Creatives: Marketing Technology & Talent скачать в хорошем качестве

Conversations with Creatives: Marketing Technology & Talent

Marketing is evolving fast. Teams are working smarter than ever before to identify likely prospects, draw in high-value customers, and deliver outstanding customer experiences. At the heart of all this growth is one driving force — the rapid rise of specialized marketing technology. So, what is the state of martech today? What tools are most popular, and what impressive capabilities do they boast? How can marketers upskill and position themselves to thrive in this new landscape? How do leaders cultivate an environment where human talent works in concert with top technology to reach marketing goals? Creative Circle and our expert panelists, martech consultants Greg Kihlström and Voloria Pettiford, dove deep in a webinar all about the latest trends in marketing technology. Watch the recording here, and visit creativecircle.com for more information.