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Impact investors have a lot on their to-do lists: all the conventional activities of investing, plus the challenges of combatting climate change, closing educational gaps, overcoming racial injustice, and tackling the myriad other entrenched and persistent problems we face. Given those hefty responsibilities, should we expect impact investing to be more difficult than value-neutral investing? In this presentation, Michael Brown reviews novel data on the difficulty of impact investing, and argues that claims of contribution (i.e., additionality) in impact investing need to focus more on the burdens that impact investors shoulder in their work. Michael Brown is Head of Research at the Wharton ESG Initiative, where he helps lead research on impact investing, corporate social responsibility, and the broader ESG field. In addition to his work at Wharton, Michael maintains an active independent consulting practice and has worked with organizations such as the Urban Institute, Rockefeller Philanthropy Advisors, Ashoka, and Johnson & Johnson. Prior to taking on his role at Wharton, he completed a PhD in Sociology at the University of Chicago