I worked with 252 Clothing Brands and discovered this... скачать в хорошем качестве

I worked with 252 Clothing Brands and discovered this...

Great a free 1-on-1 Community Roadmap Session w/ Elijah here: https://www.elijahdelporte.com/freecall In the last 12 months, I have worked with over 251 brand owners on their content strategies, and today I am compiling 40 of the lessons I have learnt in one video. Want to learn how to build a clothing brand community? Apply for The Superfan Club for free: https://www.elijahdelporte.com/club Instagram:   / elijahdelporte   If you’re new to my channel, my name is Elijah Delporte. I'm the founder of The Superfan Company, a marketing firm focused on helping clothing brands build communities. In the last 12 months alone, I have personally helped 220+ clothing brands 1-on-1 and completed 350+ coaching hours. Here's some more background on me: 2011: Started my first side hustle selling stickers. I bought my first iPod with the profits. 2015: My friend and I bought and sold sour lollies at school. This became quickly successful with limited competition. The profits (and lollies) were soon confiscated by a teacher (and were never found). 2016: After making movies as a hobby for a few years, I figured out you could make money shooting weddings. 2017: I continued to work as a freelance videographer for business. 2018: I started a side hustle selling church t-shirts. It was worn by a church celebrity. 2019: I made my first fashion film with a local clothing start-up and fell in love 2020: I decided to go all in shooting for clothing brands 2021: Instead of just shooting videos, I expand my services to offering content strategy 2022: I got the opportunity to shoot with brands like Champion Australia, Johnny Bigg, and Culture Kings. 2023: The strategy business is earning more money than videography so I go all in on consulting 2024: My business grows 20X upon starting a virtual community for clothing brands 2025: I founded The Superfan Company 2026: ? 00:00 Introduction 00:20 Provide value first; sell second 00:57 Don’t boost posts 02:00 Define your community 02:40 Conditionally release products 03:35 Stop working with fashion influencers 04:25 Don’t punch above your weight 05:17 Research beyond fashion 06:03 Don’t tell stories. Take me with you. 07:05 Use Trial Posts on Instagram 07:44 The 50-30-20 principle 08:27 Shoot with influencers in person (always) 09:05 Be Divisive 10:50 Develop characters 11:23 Utilise Close Friends 12:10 Offer influencers something they’d pay you for 12:55 Stop creating content in bulk 13:25 Content series. Not isolated pieces. 14:08 Start Community Challenges 14:26 Create fake in-person events 15:16 Analyse your most loyal customers 16:10 Build relationships in the DMs 16:40 Sell a lifestyle, not just a product 17:29 Post daily 18:09 Use what you got 18:58 Pick one social media platform and stick to it 19:32 Create a tagline 20:05 Market the story 20:42 Worry about execution later 21:41 The 80:20 Principal 22:33 Write a mission statement 23:04 Don’t make it about you 23:32 Repeat content that works 24:03 Shoot your products in context 24:34 Integrate content creation into your life 25:14 Don’t compare your content to big brands 26:03 Focus on simplicity 26:41 Don’t create a private account early on 27:35 No more day-in-the-life content 28:11 Invest in education 28:43 Outro