From Radio Sales to Charterhouse: The Story of Theresa Ayoade - Masterminds Podcast EP13 скачать в хорошем качестве

From Radio Sales to Charterhouse: The Story of Theresa Ayoade - Masterminds Podcast EP13

What does it take to build an empire, not just an event company, but a creative institution that shapes a nation? In this episode of the Masterminds Podcast, Richie Mensah sits with Theresa Ayoade, CEO and Co-Founder of Charterhouse Productions, the powerhouse behind the Ghana Music Awards, Miss Malaika, and countless other landmark productions. Theresa shares how she moved from radio sales to building a company that defined Ghana’s creative industry. It’s a story of vision, systems, and resilience, proving that success is built, not given. In this episode, you’ll learn: How Theresa Ayoade started from radio sales and built Charterhouse The birth and evolution of the Ghana Music Awards Lessons on scaling, leadership, and legacy What it takes to build a creative empire that lasts decades The truth about Ghana’s entertainment ecosystem How women can lead with excellence in male-dominated spaces 📌 Chapters / Timestamps: 00:00 – Intro & Why This Conversation Matters 03:24 – Joining Multimedia: No Template, Just Vision 05:10 – Pivot to Radio Sales & Learning the Craft 19:23 – Birth of the Ghana Music Awards 21:01 – Winning Stakeholder Buy-In Across the Industry 52:07 – Handling Controversy & Security Breaches 01:04:24 – Leading Creatives with Vision & Purpose 01:05:53 – Why the Creative Industry Is Bigger Than Artists 01:08:38 – The Roles Supporting the Industry: Lawyers, Caterers, Accountants 01:32:50 – Manufacturing Mindset & Building Scalable Systems 01:38:03 – Why Ghana Needs Specialists, Not Generalists 01:57:19 – “Girl on a Mission”: Legacy, Leadership & Closing Reflections Join the Masterminds Community 👉 Telegram: https://t.me/MastermindsGlobal 👉 Subscribe for new episodes every Wednesday & Sunday 🔗 Connect & Resources 📖 Get my book & learn more: www.richiemensah.com 🎧 Get Lynx Reverb headphones: www.lynx-electronics.com 📸 Instagram: @richiemensahgh 🎥 TikTok: @richiemensah_ ✨ Credits Outfit by Allumer Shot at Tigon Creative Studios Equipment support by Kreative5 Ltd 🧡 Disclaimer This podcast is for educational and inspirational purposes. Not financial advice.