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Customer Marketing: Creating Demand with Your Existing Customers

In marketing, it’s not all about getting those shiny new customers. Customer marketing matters. And tapping into your existing customer base to drive more demand is essential to ensure sustainable growth. Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, dive into different ways to create demand with existing customers and Metadata’s strategy for doing so. Find out: • What customer marketing really means • The importance of encouraging brand ambassadors • Metadata’s approach to customer marketing Watch the full session to uncover how to drive demand with your existing customer base. 0:00 – 0:25 Introduction 0:26 – 4:49 How to define customer marketing 4:50 – 6:33 Why customer advocates and ambassadors are your secret weapon 6:34 – 10:02 Why you should focus on Net Retention Rate (NRR) 10:02 – 17:17 Metadata’s approach to customer marketing 17:17 – 19:13 Metadata’s approach to executive outreach and alignment 19:13 – 22:28 How to use a customer advisory board 22:29 – 24:24 Using exclusive content for existing customers 24:25 – 28:24 How to measure goals in customer marketing 28:24 – 30:11 Where community management falls into customer marketing 30:12 – 30:29 Outro If you'd like to learn more, reach out and schedule a demo: https://metadata.io/ 🔴 Subscribe for more content on YouTube:    / @metadataio   😀 Check out our social media channels: Facebook:   / metadata.io   LinkedIn:   / metadata   Twitter:   / metadataio   🎧 Check out our podcast – Demand Gen U on all the podcasting apps e.g. Apple Podcasts, Spotify, Amazon Music, Stitcher etc #creatingdemand #newcustomers #sustainablegrowth