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Quick overview of Basics of Economics. The Law of Diminishing Marginal Utility is a fundamental concept in economics that suggests the diminishing satisfaction or utility gained from consuming additional units of a product. Its core premise revolves around several key assumptions. 1. **Rational Behavior**: Consumers act rationally, aiming to maximize their utility and making choices that offer the most satisfaction. 2. **Homogeneous Units**: Each unit of the product consumed is assumed to be identical in quality and nature, ensuring consistency in utility derived from each unit. 3. **Fixed Preferences**: Consumer preferences remain constant during the consumption process, assuming no change in taste, habits, or preferences. 4. **Continuous Consumption**: The consumption of goods is continuous and not interrupted, allowing for a clear observation of the diminishing marginal utility with each additional unit consumed. 5. **No External Factors**: The law assumes no influence from external factors such as advertising, peer pressure, or changes in income that might impact the perceived utility of a product. The law suggests that as a person consumes more of a particular good, the additional satisfaction or utility derived from each subsequent unit diminishes, eventually leading to a point where the marginal utility becomes zero or even negative. This concept is crucial in understanding consumer choices, pricing strategies, and resource allocation in economics.