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Pricing without Fear

Are you charging what you're worth, or just what feels "safe"? Most freelancers and solopreneurs set prices based on fear. Fear of losing clients, fear of seeming greedy, fear of rejection. So they stay stuck in the hamster wheel, overworked and underpaid. Filip Fucic (  / filipfucic   ) has spent years helping experts on five continents break free from this trap. As the founder of Fearless Pricing and co-author of Pricing Expertise, he's guided over 200 professionals to stop treating their unique skills like commodity goods and start earning what they're actually worth. His approach isn't about aggressive tactics or manipulation. It's about recognizing your true value, setting prices that reflect it, and having those conversations with confidence instead of anxiety. Join hosts Darko Mareš and Edita Bandur this week on Seen & Heard as we explore: Why most pricing advice doesn't work for freelancers and one-person businesses The psychology behind undercharging and how to rewire it How to plan and set prices that actually feel right Practical strategies for the pricing conversation without losing the client What educators and knowledge workers specifically get wrong about value This episode is for freelancers tired of the feast-or-famine cycle, solopreneurs who know they're undercharging but don't know how to stop, and anyone who's ever lowered their price "just this once" and regretted it. Filip's website: https://fearless-pricing.com/