11.2 Strategy and Responsibility - Corporate Strategy - Parenting Matrix (part 2 of 2) скачать в хорошем качестве

11.2 Strategy and Responsibility - Corporate Strategy - Parenting Matrix (part 2 of 2)

In this second of the videos on corporate strategy and taking a shareholder perspective of the responsibilities of a firm we look at how we can assess the scope of a organisation. Given the historically poor track record of diversification moves, to what extent should the firm diversify its activities to other business areas? In this video we look at a framework called the 'Ashridge parenting matrix' that can be used to assess and challenge a firm's ownership of its business units. In the next we will provide an example of its practical application. If you would like to dig more into the thinking behind the parenting matrix and its use then please have a look at the following article: Campbell, A., Good, M. and Alexander, M. (1995) "Corporate Strategy: The Quest for Parenting Advantage", Harvard Business Review, 73, 2, 120-132 (a short video summary of this article is available here:    • Leading Strategy Paper series: Campbell 19...  )