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Hospital Marketing Secrets You Must Know! Ft. Ms. Sarika Bhawal | Podcast Discover the essential hospital marketing secrets you must know to build trust, connect with patients, and create impactful campaigns in the medical industry. Learn how to navigate the world of hospital branding, patient confidentiality, and digital strategies, including the power of SEO, social media, and patient success stories. Explore real-life examples like the inspiring "Talk Pink" breast cancer awareness campaign and actionable tips for engaging content creation. Whether you’re a healthcare professional or marketer, this video is packed with insights on building patient trust, optimizing YouTube content, and leveraging digital tools to stand out in the healthcare industry. Don’t miss these expert strategies to elevate your healthcare marketing game! Contact Me: 098117 80937 Instagram: / nishudigitalmarketing Facebook: https://www.facebook.com/profile.php?... LinkedIn: / nishusharma CHAPTERS: 00:00 - Intro 00:35 - Importance of Marketing in Healthcare 01:46 - Why Hospitals Need Marketing 05:08 - Importance of Patient Reviews 10:00 - Impact of COVID on Healthcare Industry 12:15 - Role of Patient Stories in Marketing 13:08 - Significance of Relevant Content 27:11 - Journey into Healthcare Marketing 29:55 - Responsibilities of a Healthcare Marketer 31:40 - Growing Your YouTube Channel 36:05 - Offline Marketing Strategies for New Hospitals 39:35 - First 6 Months of Marketing for New Hospitals 43:10 - Importance of Branding and Brand Guidelines 45:00 - SEO vs SEM Explained 46:55 - SEO or SEM: Which is Better? 49:10 - Patient Hospital Journey Overview 52:28 - Hospital Channel Mix Strategies 54:40 - Marketing Guidelines for Doctors 57:24 - Launching a Marketing Series on Netflix 58:08 - Relevance of Influencer Marketing in Healthcare 01:00:34 - Finding the Right Keywords for Campaigns 01:02:40 - Creating a Smooth International Patient Journey 01:07:10 - Key Insights for Entering Healthcare Marketing 01:08:58 - Rapid Fire Round 01:10:50 - Outro #hospitalmarketing #contentmarketing #healthcaremarketing #DigitalMarketing #Podcast