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In this episode of The Montreal Entrepreneur Podcast, Cathy Bernard sits down with Nicholas Sosiak, CPA and CFO of Cannara Biotech Inc., who shares how they built a $100M cannabis company in Quebec while competitors who raised billions ultimately failed. Nicholas reveals Cannara's contrarian strategy: focusing on the Canadian market, leveraging Quebec's cost advantages, and acquiring a $300M facility for just $27M. Learn how his unique blend of financial discipline and product innovation helped create one of Quebec's fastest-growing cannabis companies. TIMESTAMPS: 0:00 - Introduction to Nicholas Sosiak and Cannara Biotech 1:32 - Cannara's operations and market position in Quebec 4:01 - Market share and growth strategy (12.9% in Quebec) 6:57 - The product innovation cycle and consumer behavior 9:01 - Why they chose Quebec as their home base 13:47 - Taking the company public and industry challenges 21:26 - A day in the life of a CFO who does much more than finance 25:26 - Working relationship with CEO Zohar Krivorot 29:49 - Why billion-dollar competitors failed while they succeeded 35:53 - Nicholas's success formula: "Manifestation, hard work, and luck—plus passion" Follow Nicholas Sosiak: / nicholas-sosiak Learn more about Cannara Biotech: https://www.cannara.ca/ Subscribe to Montreal Entrepreneur Podcast for more interviews with Quebec's most successful business leaders. #BusinessStrategy #CannabisBusiness #QuebecEntrepreneurs #CFOInsights