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2:12:26

About this Lesson The Pivot to Image Ads: Speed, AI, and Supplement Strategy This session marked a significant shift in our collective advertising philosophy. We moved away from the time-consuming world of video production to embrace the high-speed efficiency of AI-generated image ads. Coach Sara revealed that static images are currently outperforming video on Facebook, offering a faster way to test multiple "hooks" and "angles" without the heavy lift of editing. The theme of the day was Data-Driven Agility: using AI as your creative director to pump out 10–20 variations of a single product idea, allowing the algorithm to tell you which message truly resonates with your audience. Beyond ad creative, we focused heavily on the 90-Day Plan and the official rollout of our dedicated Supplement Path. With new weekly sessions led by Tommy and Calvin, we are bridge-building between research and actual store implementation. Whether you are navigating the Jetpack catalog or using the G20 testing method on a lean budget, the goal is the same: stop over-analyzing and start launching. We are moving into a phase of "doing" where your to-do list is slimmed down to one or two high-impact tasks, ensuring that your time is spent on revenue-generating activities rather than just passive learning. Highlights • The Image Ad Renaissance — Strategic static images are currently yielding higher conversion rates on Facebook than complex videos; they allow for rapid testing of different psychological "angles" at a fraction of the cost. • AI-Powered Hook Generation — Use ChatGPT to architect 10–20 different marketing hooks for a single product, then pair them with AI-generated images to find the exact "pain point" that triggers a purchase. • The "Emerging Market" Sweet Spot — For supplements, the goal is to find products that are gaining traction but aren't yet saturated. Use TikTok’s launch date filters and CaloData to spot "daily essentials" that are just starting to trend. • Radical Time Management — Limit your daily to-do list to 1–2 critical tasks. If you are struggling to keep up, prioritize your actual work (research and launching) over attending every live class—the replays are your best friend. • The G20 Method for Lean Budgets — If you’re starting with limited funds, focus on the G20 testing structure and organic TikTok content. Consistency in posting is the "interest" that builds your organic reach over time. Action Steps • Download Your 90-Day Plan — Access the shared Google Sheet and "Make a Copy" for your personal use. This is your roadmap for the next quarter; treat it as your daily operating system. • Execute an "Angle Test" in ChatGPT — Feed your product catalog into ChatGPT and ask it to generate 5 distinct emotional "angles" for your top product. Use these as the foundation for your first set of AI image ads. • Join the Wednesday Supplement Class — Mark your calendar for the new 1 PM weekly session. This is where we will bridge the gap between your research and getting your store live with Jetpack and Hyperskew. • Audit Your Research Tools — Switch your primary research focus to Facebook Ads Library and PP Ads. Look for ads that have been running for at least 7 days—that’s a clear signal the creator is spending money because the ad is making money. The algorithm rewards the bold and the fast. Stop trying to make it perfect and start making it present—the data will do the rest.