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AMAZING D2C Founder Frameworks Revealed: From 1000 Interviews to Rs. 1000 Crore

Romita Mazumdar is channelling her love for skincare into a Rs. 1000 Cr Brand. She started with almost 1000 interviews over a course of six months to find a market gap. And now, inspired by the likes of P&G, she has her eyes set on the Rs. 1000 Cr mark for Foxtale. As a former VC, she closely observed consumer brands before shifting her focus to building in skincare, a category where she is a power user. In conversation with Z47’s Rajat Agarwal, Romita recounts her journey from investment banking to founding Foxtale and answers gripping questions that all D2C founders can learn from : ▶ How consumer needs have changed in skincare ▶ How she thinks about channels for her business ▶ Where the 1000 Cr goal comes from ▶ Her thoughts on new ventures and diversification If you’re passionate about entrepreneurship, building in skincare or branding, this episode will provide insights to help you get started on your journey. 00:00 Introduction 8:41 How have consumer trends in India changed? 11:24 Why Foxtale isn’t just another beauty brand? 14:40 What makes Foxtale standout? 17:55 Is execution a MOAT for Foxtale? 19:34 Why Foxtale diversified to body care? 23:27 What is Foxtale founder’s D2C channel playbook? 28:50: Where did the vision of thousand crore revenue with a 20% margin come from for Foxtale founder? Reach out to us on: Website - https://www.z47.com/ LinkedIn -   / z47-vc   Twitter - https://x.com/z47_vc Know our team: Rajat Agarwal: https://www.matrixpartners.in/team/ra... #FoundersFirst #Foxtale #Skincare #Entrepreneurship #Z47Podcast