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Do you hate the word “sales”? Maybe it makes you think of a used-car lot decorated with limp balloons or late-night infomercials. Makes sense. You’re a coach, not a salesperson. But all that fine coaching won’t have the slightest impact on the world if nobody knows who you are—or if you can’t afford to keep the lights on. In the “Building a Sales Engine” series, Two-Brain Business founder Chris Cooper will show you why sales is important and how to sell without feeling slimy. You hired someone specifically to be your programmer, cleaner or head coach for a reason: You needed a person with a specific set of skills to do a specific job and do it well. Why would your approach to sales be any different? In this video, Chris Cooper explains why you need to pass the sales hat to someone on your team. Read more here: https://twobrainbusiness.com/building... Buy “Get a Grip: How to Get Everything You Want from Your Entrepreneurial Business” here: https://www.amazon.com/Get-Grip-Every... Buy “Traction: Get a Grip on Your Business” here: https://www.amazon.com/Traction-Get-G... Don’t know whom to put in charge of sales? We can help: https://twobrainbusiness.com/free-cal...