The Case Against Paying Research Respondents with John Dick скачать в хорошем качестве

The Case Against Paying Research Respondents with John Dick

Discover why John Dick, Founder and CEO of CivicScience (https://civicscience.com/) , believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last (https://sportsandleisureresearch.com/) explores CivicScience's innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution of syndicated data, the impact of AI, and the importance of storytelling in market research. This session is a must-listen for anyone interested in the future of market research and insights.   00:00 Introduction to Market Research Trends 00:13 Welcome and Episode Overview 00:26 Guest Introduction: John Dick of CivicScience 00:37 The Problem with Traditional Surveys 00:56 Civic Science's Innovative Approach 01:39 Engaging Respondents Without Incentives 01:59 The Importance of Short Surveys 04:56 Scaling Data Collection 07:24 Ensuring Data Representativeness 10:24 Comparing Traditional and New Methods 12:38 Challenges in Convincing Clients 15:34 Efficiency and Profitability of New Methods 17:35 The Role of AI in Market Research 21:39 Skills for Success in Market Research 25:35 Conclusion and Final Thoughts