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You've poured everything into your business, but when it's time to pitch for funding, partners, or even new clients... you freeze. Your passion isn't landing. Sound familiar? What if the problem isn't your idea—it's the order you're presenting it? Ben Wiener, a venture capitalist who was once cursed out by investors for his own terrible pitch, cracked the code that took his fund from "nobody will invest" to backing a startup Google acquired for hundreds of millions. In this episode, I sit down with Ben Wiener, venture capitalist and author of the #1 Amazon bestseller on startup pitching, to discuss why most entrepreneurs accidentally sabotage their own pitches—and the 5-part HEART framework that transforms how investors see you. 🎯 What you'll learn: 00:00 - Why being passionate about your business isn't enough to get funded 08:45 - The moment two investors cursing him out changed everything 15:30 - Why 82% of investors say pitches are poorly organized (survey results) 22:15 - The HEART framework: 5 pressure points that unlock investor buy-in 35:40 - The "train metaphor" mistake that leaves investors behind 42:20 - Live pitch transformation: same founder, same company, totally different result 51:00 - Free resources to rebuild your pitch today 📊 Take the FREE Freedom Score Quiz to find out if your business owns you: https://scoreapp.atpbos.com/ 🗓️ Book a Strategy Session with Roy: https://www.atpbos.com/contact 👤 About Ben Wiener: Ben is a Jerusalem-based venture capitalist who built a successful fund against all odds with an unconventional thesis—investing only in startups from one city. His portfolio includes BreezeOMeter, named by the US President as "the most promising startup in the world" before being acquired by Google. His book on pitching hit #1 on Amazon across three categories. 🔗 Connect with Ben: Website: https://jumpspeed.vc LinkedIn: / benwiener 👤 About Your Host: Roy Castleman is a serial entrepreneur who built multiple 7-figure companies over 25+ years - and nearly lost everything to burnout in 2021. Now he helps trapped business owners escape the prison of their own success through the Elevate360 program, combining AI-powered systems, wellness practices, and the BOS UP methodology. He's the UK's first certified BOS UP coach and a certified Wim Hof Method instructor. 🔗 Connect with Roy: Website: https://www.atpbos.com LinkedIn: / roycastleman YouTube: / @allthepowerltd Instagram: @roycastleman